Case Study: Agora Publishing achieves rapid, under-budget marketing analytics and executive visibility with QlikView (Qlik)

Agora Publishing - Customer Case Study

Agora Publishing, a Baltimore-based holding company for international financial, health, travel and special interest publishers (200 employees, ~1M readers), shifted from 95% direct mail to 60% email/web acquisition and needed better performance visibility across seven autonomous businesses. Leadership required a non-disruptive analytics solution that would give executives and managers clear guidance without changing existing business practices.

Agora deployed QlikView to about 100 users across management in six countries, delivering executive and marketing dashboards that track campaign performance, channel and promotion ROI, $/name and $/program, customer behavior and lifetime value, and product sales gaps. QlikView was chosen over 15 other solutions and implemented with Server and Publisher in 16 weeks (20% of forecast) and 60% under budget, providing defined metrics, faster marketing reporting and a more robust analysis capability.

Agora Publishing

Chris Hines

Vice President, Marketing Intelligence