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Case Study: KitchenAid achieves faster, data-driven eCommerce decisions with Qlik
A Qlik Case Study
A growing ecommerce operation quickly visualizes and takes action on fast moving consumer shopping trends for the kitchen
KitchenAid, led by Todd Ohme—Global Manager, Digital & eCommerce Marketing—needed a way to unify disparate data across regions to support a faster, more informed direct‑to‑consumer eCommerce strategy. As the brand scaled globally, Todd’s team required a single, reliable view of performance so they could answer questions quickly and keep pace in a competitive online retail environment.
Implementing Qlik gave KitchenAid a clean, easy‑to‑deploy BI platform that created one source of truth and powerful visualizations. The team can now dissect shifts and trends on the spot, identify the key drivers behind results, and make faster decisions—turning speculation into data‑backed action and making Todd’s desk the go‑to place for answers.
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KitchenAid
Todd Ohme
Global Manager, Digital & eCommerce Marketing