Case Study: The Rudd Group achieves faster reporting and revenue growth with Qlik

The Rudd Group maximizes entertainment and drives revenue growth for licensed premises

The Rudd Group, a UK hospitality business supplying gaming machines, entertainment systems, and other venue technology, had plenty of data but lacked a practical way to turn it into usable insight. Working with Qlik and Cybit, the company wanted to improve machine uptime, boost revenue, and reduce manual reporting while freeing staff to focus more on customer relationships.

Qlik implemented Qlik Analytics across The Rudd Group’s operations, enhanced with OpenAI, to unify service, machine, and business data into central dashboards. The results included machine swap success rates rising from 59% to 83%, monthly reporting time falling from 80 hours to under one hour, and service call-outs dropping 5% year over year, saving more than £120,000.

The Rudd Group

Helena Rudd

Marketing Director