Case Study: Cloudinary achieves smarter visual asset management and a better user experience with Qlik Cloud Analytics

Cloudinary redefines visual asset management and user experience for thousands of clients

Cloudinary, a high-tech SaaS company serving thousands of customers worldwide, needed to make data-driven decisions, improve user experience, and replace manual data pulls with automated pushes and triggers. As its use of data grew across IT, marketing, sales, and support, the company turned to Qlik Cloud Analytics and Qlik Automate to support these goals.

Qlik helped Cloudinary migrate from on-premises analytics to a cloud-based setup, enabling no-code automation, embedded analytics, and faster access to customer data in tools like Zendesk and Slack. The results were significant: Cloudinary now runs about 7,000 automation flows per month, saves around 50 hours of manual work monthly, and has increased user engagement by 20% year over year.

Cloudinary

Nevo Potok

Business Intelligence Lead