Case Study: BT Group achieves faster self-service insights and major efficiency gains with Qlik

Self-service, data-driven insights deliver powerful efficiencies for BT Group

BT Group, the UK’s leading fixed and mobile communications provider, faced growing pressure to accelerate access to large volumes of data, improve data literacy, and deliver faster, more efficient reporting. Its Consumer division needed a better way to handle increasingly complex questions and move beyond slow, dated tools and static data. To address this, BT Group turned to Qlik for analytics and self-service reporting.

Qlik implemented a self-service analytics solution that enabled users across BT Group’s Consumer division to explore data, answer questions themselves, and automate reporting. The results were significant: insights are now delivered in 40 seconds, analysts save 80% of their time, and the platform supports 3,200 users with 2,000 daily sessions.

BT Group

Neil Hodgetts

Base Management Director