Case Study: Air France-KLM enhances customer intimacy with Qlik Talend

Air France KLM - Customer Case Study

Air France KLM, a major global airline group, faced intense competition and the challenge of differentiating itself by hyper-customizing the travel experience to meet each customer's specific needs. To achieve this "customer intimacy," they needed a way to centralize and manage the vast amount of customer data they collected from numerous sources. The company turned to vendor Qlik Talend and its Talend Data Management and Talend Metadata Management products to build their solution.

Qlik Talend was placed at the heart of Air France KLM's big data platform to ensure data quality, streamline information, and govern it effectively. The implementation processed and corrected one million pieces of data monthly, improving data quality significantly. This provided a unified customer view, giving staff access to information ten times faster. The results included tens of millions of unique customer experiences and a measurable increase in email engagement, helping the airline move toward its goal of becoming the carrier that best caters to its customers.

Air France KLM

Gauthier le Masne

Chief Customer Data Officer