Case Study: ausbiz improves content production efficiency with qibb

Increased efficiency in news production and publishing for the Australian business news publisher ausbiz with go-live of the initial Flow within a week of the project start

ausbiz, an Australian business news publisher, faced a significant challenge in efficiently producing summaries, headlines, and social media posts for its extensive daily video content. To overcome this time-consuming bottleneck and enhance its SEO strategy, ausbiz partnered with the media integration platform qibb.

By implementing a solution using qibb and OpenAI's GPT-4, ausbiz automated the creation of this crucial content, which is triggered by new video assets. This automation significantly improved the efficiency of their news production, saving the editorial team time and allowing them to focus on higher-level tasks while maintaining full editorial control through a manual retry option.

Ausbiz

Mike Payne

Head of Product and Technology