Case Study: Tikit achieves a more professional, cohesive brand with Q+H London

Tikit standardizes brand communications across 8 asset types with Q+H London

Tikit, a leading provider of technology to the legal and professional services sectors, required a brand refresh to create a more coherent and professional look across all communications. They partnered with the vendor, Q+H London, to address this challenge and revitalize their brand identity.

Q+H London's solution involved distilling Tikit's expertise into distinct 'ecosystems' with clear naming and strong iconography. They also developed a unique grey cutout effect for imagery to standardize stock photos and create a distinctive brand feel. The project included producing advertising, brochures, and office graphics, and was supported by a comprehensive brand book from Q+H London to ensure future consistency across all of Tikit's materials.

Tikit