Case Study: Nestlé Waters launches an engaging UK summer campaign with Q+H London

Nestlé Waters launches Sanpellegrino summer campaign with Q+H London, reaching 40 million people

Sanpellegrino Italian Sparkling Drinks, a brand from Nestlé Waters, approached vendor Q+H London for help launching its summer campaign in the UK. The challenge was to create an engaging and dynamic video for digital screens using only static assets from the campaign's key visual, ensuring it was adaptable for many different screen sizes.

Q+H London created a new key visual and an animated version of it for the campaign. The solution was rolled out across print and digital channels, including major airports and retail partners. The out of home (OOH) campaign ran from May to August and is estimated to have reached 40 million people nationally, successfully encouraging product trial.

Nestlé Waters