Case Study: GKN Aerospace boosts employer brand and local hiring with Q+H London

GKN Aerospace boosts applications by 37.5% with Q+H London

GKN Aerospace, a global Tier 1 aerospace supplier, faced the challenge of raising its profile to attract new local hires. They partnered with employee branding specialists Dawson Walker and the creative agency Q+H London to develop an engaging campaign.

Q+H London created a visually striking campaign by combining aerospace and nature imagery, culminating in a key composite visual of a Gulf Stream G650 aircraft and a kingfisher bird. This adaptable concept was applied across digital, print, and large-format media, supported by a comprehensive 40-page branding guideline. The campaign delivered impressive results for GKN Aerospace, including 3.1 million online impressions, 6,300 unique landing page visitors, and a 37.5% increase in job applications.

GKN Aerospace