Case Study: TeliaSonera improves customer experience with Qentinel Quality Intelligence

Quality Intelligence® and Fact-based Management

TeliaSonera, the telecom provider, wanted a better way to evaluate the criteria for customer insight when procuring an information system. Working with Qentinel, it looked beyond traditional business case calculations to understand how the system would affect business value, customer experience, and future campaign and analytics needs.

Qentinel used its Quality Intelligence® methods and Value Creation Model™ to assess the procurement and align input from data, campaign management, IT, and developers. The result was clearer recognition of business benefits, better alignment of different viewpoints, and more timely, decision-ready information for management, helping TeliaSonera improve customer experience and support more automated campaign management.

TeliaSonera

Lauri Halkola

Group Manager, Data Management and Tools