Case Study: Seastar Publications Inc. achieves improved cash flow and faster, more accurate commission payouts with QCommission

Seastar Publications Inc. - Customer Case Study

Seastar Publications Inc., publisher of the regional magazine Coastal Woman, was running its ad-sales commissions on Excel spreadsheets and faced cash-flow and timing problems: commissions were paid whether or not advertiser invoices were paid, and reps often waited up to three months after a sale to receive payment. President Barbara Lanz‑Mateo wanted a split-pay commission plan (half at sale, half on invoice payment) but found the calculations too complex, error-prone, and time-consuming to manage manually.

QCommission provided an automated commission solution that integrated with Seastar’s existing QuickBooks Pro data and was up and running within weeks with minimal effort. QCommission enabled the split commission plan, accurately mapped payouts to salespeople, reduced manual hours and errors, and improved cash flow by delivering more immediate partial payments to reps; Seastar also praised Cellarstone’s supportive staff during implementation.

Seastar Publications Inc.

Barbara Lanz-Mateo

President