Case Study: Cision achieves 70% cost savings and rapid social community launch with QASymphony

Cision Breaks Social Site Boundaries With Seek Or Shout On Drupal Commons

Cision, a global provider of PR software and services, launched Seek or Shout to better connect journalists and PR professionals and to give journalists control over their profiles amid a shift to freelance work. Facing tight budgets and complex integration requirements, Cision evaluated multiple proprietary platforms and custom .NET builds but chose a more flexible, cost-effective solution to support dynamic role-based interactions and database integration.

Cision built Seek or Shout on Drupal Commons with Acquia and implementation partner Isovera, integrating the site with the CisionPoint media database and third-party tools (Gigya, AlchemyAPI, CisionWire, PitchEngine, Kissmetrics, Google Analytics) and hosting on Acquia Cloud. The project delivered 70% cost savings versus estimates, completed a 10-week development and 8-week testing cycle, and quickly grew to four-figure membership with positive reviews and representation from major outlets like The Guardian, CBS News and The Boston Globe.

Cision

Jay Krall

Business Development Director