Case Study: Wine & Spirit Wholesale Company achieves faster, more usable wholesale browsing with QArea

Wine & Spirit Wholesale Company - Customer Case Study

QArea worked with Wine & Spirit Wholesale Company, a US-based wholesale platform for imported wines and spirits serving retailers and restaurants nationwide. The client’s existing website lacked much of the needed functionality, performed poorly, and had serious data storage and processing issues, so the team had to stabilize the platform before adding new capabilities.

QArea rebuilt the site using Drupal 8, HTML5, Ajax, jQuery, MySQL, Redis, and Varnish, with Jenkins for continuous deployment. The team reworked the geolocation and wholesale databases, optimized the codebase, and added better administration and product-browsing tools with advanced filters and sorting. As a result, the platform’s performance and usability improved significantly, with reported 87% satisfaction, 57% mobile app conversion, and a 7% decrease in bounce rate.