Case Study: HuffPost achieves high-performance, scalable news delivery with QArea

HuffPost - Customer Case Study

QArea partnered with HuffPost to support the rapidly growing Huffington Post portal, which needed to handle heavy and peak traffic while maintaining fast page generation, SEO visibility, and a smooth experience for both readers and authors. The project covered development and testing for a news platform built on the MovableType stack.

QArea implemented performance-focused solutions including caching with Memcache, Redis, and Akamai, static content offloading to Amazon S3, and custom features such as a Google Maps API app, scalable comments infrastructure, web sockets, and analytics tools. As a result, HuffPost reported the site handling 200k+ visitors per hour, major traffic reduction through caching, and measurable improvements including an 87% satisfaction rate, a 57% mobile app conversion rate, and a 7% decrease in bounce rate.

HuffPost

Paul Berry

Chief Technology Officer