Case Study: Third & Wall Art Group achieves a modern, customizable art marketplace with QArea

Development services for Third & Wall platform

Third & Wall Art Group partnered with QArea to redesign its outdated art marketplace and give customers a more attractive, modern experience. The company needed a site that combined an artistic presentation with strong e-commerce functionality, while also allowing the team to manage content easily without coding knowledge. QArea used WordPress, WooCommerce, PHP, and related web technologies to build the new platform.

QArea developed a custom WooCommerce-based solution that lets artists publish and sell work, and allows visitors to group pieces into projects and purchase them together. The team also added custom plugins for project management and picture variations, improved search across additional fields like artist name, enabled PDF export, watermarks, PayPal payments, and a complex price matrix. As a result, Third & Wall Art Group reported an 87% satisfaction rate, a 57% conversion of mobile app, and a 7% decrease in bounce rate.

Third & Wall Art Group

Katherine VanHenley

Third & Wall Art Group