Case Study: Rainbow Resource Center boosts online sales and customer experience with QAD Digital Commerce

Rainbow Resource Center - Customer Case Study

Rainbow Resource Center, an educational materials company in Toulon, Illinois, needed a more reliable e-commerce platform because its homegrown PHP site could not keep up with customer demand. The old system caused crashes, outdated order data, and checkout issues, hurting customer experience and sales. Rainbow Resource chose QAD Digital Commerce after evaluating multiple vendors.

QAD implemented a flexible, stable commerce platform with responsive design, stronger traffic handling, and integrations including Hawksearch, Emarsys, and TurnTo, plus wishlist, checkout, and ERP-management features. Since moving to QAD Digital Commerce in 2019, Rainbow Resource Center reported a 30% increase in online orders and elimination of 25% of order processing costs, while also resolving the checkout and data issues that had affected customers.

Rainbow Resource Center

Steven Listwan

Director of Ecommerce