Case Study: Rainbow Resource Center boosts online sales and customer experience with QAD Digital Commerce

How an educational materials company improved customer experience and boosted sales

Rainbow Resource Center, a longtime seller of educational materials for homeschool families, needed to replace its homegrown ecommerce site because the code was hard to maintain, the experience wasn’t mobile-friendly, and the platform struggled with traffic, checkout, inventory, and search. The company turned to QAD Digital Commerce, using its WebJaguar platform, to replatform the site and support its growing catalog of more than 50,000 products.

QAD Digital Commerce implemented a scalable, responsive ecommerce solution with features like improved search, wishlist functionality, customer engagement tools, third-party integrations, and a more reliable checkout process. The results were strong: online orders increased by more than 30%, order processing costs fell by over 25%, and site maintenance dropped from four developers to one, while customer communication and site stability improved significantly.

Rainbow Resource Center

Steven Listwan

Director of Ecommerce