Case Study: iPromo achieves 200% increase in conversions with QAD Digital Commerce

How a Promotional Products Merchandiser Boosted Conversions by 200%

iPromo, a Chicago-based promotional products merchandiser, faced a limited website with no checkout and fragmented systems that couldn’t handle the complex permutations of customized products or capture leads effectively. To build a robust B2B eCommerce presence and integrate with its Salesforce CRM, iPromo partnered with QAD WebJaguar Digital Commerce and adopted its digital commerce platform.

QAD WebJaguar Digital Commerce implemented a customizable eCommerce site with Salesforce integration and a custom product configurator that scaled iPromo’s catalog from about 250 to 250,000 SKUs and handled complex product options. The solution drove a 200% increase in overall conversions — including live chats, “contact us” forms, sample requests and orders — and significantly boosted lead capture and online sales for iPromo.

iPromo

Leo Friedman

CEO