Case Study: Flipkart achieves reliable AR/VR product experience with QAble

Flipkart validates AR/VR across 10+ real devices with QAble

Flipkart, India’s largest e-commerce marketplace, sought to ensure the quality of its new AR/VR and 3D product view feature, which allowed shoppers to visualize items like appliances in their own spaces. The challenge involved the lack of an established testing process for immersive spatial experiences, needing validation across diverse devices, lighting conditions, and AR frameworks. QAble was engaged to provide a comprehensive AR/VR testing solution.

QAble built a complete testing framework from scratch, covering ARCore and ARKit SDKs, a multi-device matrix across 10+ real Android and iOS devices, and environmental testing under various light and surface conditions. They validated all product categories, established UX benchmarks, and identified key bug patterns. The results included full cross-browser web coverage, rigorous validation of 3D rendering across device tiers, and resolution of recurring defects, enabling a reliable AR experience for Flipkart's customers.

Flipkart