Case Study: Wendy’s modernizes its IR website with Q4

Rebuilding Wendy’s investor relations website to attract the right investors

Wendy's, a major quick-service restaurant chain, faced the challenge of modernizing its outdated and difficult-to-navigate investor relations website. With a small internal IR team, limited budget, and a tight timeline, Manager of Shareholder Relations Marsha Gordon sought a niche expert to deliver a best-in-class site. They partnered with the vendor Q4 to leverage its expertise and theme-based "Studio One" solution.

The Q4 team implemented a streamlined process, using a pre-built template that incorporated IR best practices while allowing for customization. A key addition was a robust ESG section to showcase the company's initiatives. The project was completed efficiently within a few weeks, ahead of schedule. The new Q4-built site received internal accolades for being a contemporary, best-in-class IR website that better engages investors and aligns with the modern Wendy's brand.

Wendy’s

Marsha Gordon

Manager of Shareholder Relations