Q4
9 Case Studies
Case Study: Electronic Arts boosts IR site engagement with Q4
A Q4 Case Study
How Electronic Arts investor relations team leveraged effective IR web design
Electronic Arts (EA), a leading global video game company, faced the challenge of an outdated and difficult-to-navigate investor relations website. The old site lacked branding, was disconnected from their corporate identity, and could not effectively scale with new content. To improve engagement with the investment community, EA partnered with the vendor Q4 to redesign their IR website.
Q4 implemented a customized, intuitive website design that incorporated EA's vibrant brand personality while prioritizing easy access to key financial information and content. The solution included a redesigned homepage, a historical earnings section, and a robust area for featured content. Following the launch, EA saw a 65-70% increase in site engagement, a 46% homepage click-through rate to earnings, and over 6% month-over-month visitor growth, successfully making the IR site a comprehensive and engaging hub for investors.
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Electronic Arts
Erin Rheaume
Senior Manager Investor Relations