Case Study: Utah Community Credit Union achieves 500% premium checking adoption growth with Q2 Software

Utah Community Credit Union boosts premium checking adoption 500% with Q2 Software

Utah Community Credit Union (UCCU) faced the challenge of low adoption of its premium checking account, with only 8% of members using it, largely due to a cumbersome manual verification process. Serving a tech-savvy membership, UCCU partnered with Q2 Software and utilized their Q2 Innovation Studio to meet expectations for a seamless digital experience.

Using Q2 Innovation Studio, UCCU built an automated solution that integrated five vendors and synced with their core system. This allowed members to upgrade to the premium account with a single click. The solution from Q2 drove a 500% increase in premium checking adoption, resulting in 15,000 new accounts opened within the first three months.

Utah Community Credit Union