Case Study: Velocity Credit Union achieves easy, increased member donations with Q2 Software

Making a difference made quick and easy

Velocity Credit Union, a large Austin-based credit union with a long history of community support, needed to restore an online giving capability after a technology migration removed their previous donation tool. With branch visits declining, Velocity wanted an easy, in‑bank way for members to contribute to causes aligned with the credit union’s mission and local programs, so a customizable solution was required.

Using Q2’s Digital Banking Platform and Q2 Custom Services, the teams built a donation tool inside online banking that launched in summer 2017. The feature quickly drove results—about $9,000 raised for Hurricane Harvey relief (with a matching donation from Velocity)—and made donating convenient for members, boosting participation for longstanding initiatives like Blue Santa and new causes such as Hounds for Heroes; the tool has met or exceeded expectations and is promoted on the homepage, social media, and newsletters.

Velocity Credit Union

Carol Cain

Senior Vice President, Marketing