Case Study: Simply (SME funder bank) achieves rapid scale — grows £125M loan book with Q2 Software's Cloud Lending platform

How Cloud Lending helps industry innovator Simply build scale

Simply is a UK SME funder founded in 2017 by asset finance specialists aiming to deliver a new, customer-first lending experience. To meet ambitious growth targets the company needed a scalable, flexible technology partner that would let it rapidly build operational capacity, improve borrower journeys, and attract and retain talent.

Cloud Lending provided a configurable cloud platform and a reliable operating model in under eight weeks, enabling Simply to grow its loan book to more than £125m within 12 months. The solution delivered a single customer view, faster decisioning and streamlined processes, empowering staff, accelerating innovation and consistently improving customer experience.

Simply

Ylva Oertengren

Chief Operating Officer