Case Study: Decorah Bank & Trust achieves rapid digital growth and new digital‑first customers with Q2 Software

Growing a small-town bank with digital banking

Decorah Bank & Trust, a family- and employee-owned community bank in northeast Iowa, needed to modernize its digital channel to compete regionally and win younger, college-area customers while retaining its older base. Frustrated by a vendor that was slow to deliver promised innovation, the bank set out to find a partner that could move quickly and provide a consumer- and business-focused digital experience.

Decorah selected Q2’s digital banking platform and features—including P2P, Contextual PFM and Q2 SMART—completed a smooth conversion and tapped advisory support for commercial clients. Within six months the bank added 650+ active digital users, recorded 461 P2P transactions from 138 users, achieved strong campaign click-through rates (examples: 79% and 48%), and even landed a multi‑million dollar commercial client; overall the new platform improved customer experience, support and the bank’s ability to grow digitally.

Decorah Bank & Trust

Ben Wells

Digital Banking Officer