Case Study: Bank of Little Rock achieves 20% PFM adoption and higher customer retention with Q2 Software's Contextual PFM

Bank of Little Rock - Customer Case Study

Bank of Little Rock is a community-focused bank in Little Rock, Arkansas, with $209 million in assets and five branches. Facing a crowded local market of 30+ financial institutions and steady metro growth, the bank needed a digital service strategy to differentiate itself, retain customers, and attract new relationships.

The bank implemented Q2’s digital banking platform, Q2mobility apps, and Q2 Contextual Personal Financial Management (PFM). After a smooth rollout, nearly 20% of customers were actively using the PFM within 8–10 weeks (about 15% leveraging account aggregation, averaging four external accounts each), driving higher retention, stronger digital engagement, improved customer satisfaction, and increased word-of-mouth referrals.

Bank of Little Rock

Jennifer Duran

Information Security Officer