Case Study: American Concrete Institute achieves a revitalized global brand and responsive website with Q LTD

American Concrete Institute refreshes a 50-year-old brand with Q LTD

The American Concrete Institute (ACI), the world's leading resource for concrete standards, faced the challenge of updating its 50-year-old brand to reflect its global reach and heritage while providing a fresh foundation for its communications. They partnered with vendor Q LTD for a comprehensive rebranding initiative and responsive website design.

Q LTD implemented the solution by first collaboratively gathering assessments to develop a new brand mark, positioning, and tagline. They created a new logo, brand guidelines, and design templates, and partnered with information architects for the website's strategic planning. The results included a revitalized brand that positions ACI as a globally connected authority, a new tagline communicating member passion, and the development of templates for marketing and technical materials. Q LTD also provided design guidelines for ACI's sub-brands and collaborated with the internal team to build the new responsive website.

American Concrete Institute