Case Study: Big Motive develops the UK’s No. 1 medical app with Q Agency

Big Motive launches the UK’s No.1 medical app with Q agency and 100,000 participants

The customer, Big Motive, partnered with Q Agency to develop a mobile app for a groundbreaking scientific experiment. Their challenge was to create an application that could simulate and predict the spread of a future pandemic by gathering crucial data from at least 10,000 participants across the UK.

Q Agency developed a privacy-first mobile app that ensured 100% data anonymization to build user trust and encourage participation. The solution was a major success, becoming the number one medical app in the UK and far exceeding its goal by engaging over 100,000 people. This provided researchers with a valuable gold-standard dataset to model outbreak spread and improve future pandemic preparedness.

Big Motive