Case Study: Way achieves 10x mobile growth data collection with Pyze

Way - Customer Case Study

Way, a digital hub for lifestyle services, launched a new mobile service called AirTap to help travelers track airport shuttles, but struggled to collect first-time user sentiment data through outbound calls and texts. To solve this challenge, Way turned to Pyze and its Growth Intelligence platform, including Growth Automation and in-app engagement tools.

With Pyze, Way automated mobile outreach using targeted custom events to trigger in-app messages for first-time AirTap users on iOS and Android, quickly gathering feedback through post-experience surveys. The result was a 10x increase in data collection over the initial approach, giving Way more actionable insight to refine AirTap and measure mobile growth and ROI.

Way

Arsene Lavaux

Mobile Growth Lead