Case Study: Mavatar gains cross-platform customer visibility with Pyze

Mavatar - Customer Case Study

Mavatar, an industry leader in contextual, collaborative, and connected commerce, needed deeper analytics to measure the impact of sales and marketing initiatives across its web, mobile, and kiosk channels. To gain cross-platform visibility into user behavior and the path to purchase, Mavatar selected Pyze Growth Intelligence.

Pyze helped Mavatar track the behavior of shoppers, influencers, admins, and salespeople across multiple channels using cross-platform analytics and dynamic funnels. By integrating Pyze metrics into its mCart Admin Console, Mavatar improved visibility into campaign effectiveness, sales trends, and business performance, enabling faster decisions and more efficient marketing and sales optimization without needing a data scientist or costly CRM systems.

Mavatar

Susan Akbarpour

Chief Executive Officer and Founder