Case Study: Acer Apps achieves 31% higher week 2 retention with Pyze

Acer Apps - Customer Case Study

Acer Apps, a casual game developer with over a dozen mobile apps, was struggling with poor retention and fading engagement after the first two weeks on its pre-installed applications. To address this, Acer Apps turned to Pyze and its Growth Intelligence platform to improve user retention, engagement, and monetization.

Pyze helped Acer Apps automate lifecycle-based campaigns for onboarding, activation, retention, and re-engagement, while also providing cross-platform analytics to uncover behavioral insights and optimize by geography and platform. With Pyze, Acer Apps achieved a 31% improvement in week 2 retention, a 22% increase in engagement time per user, and an 18% increase in overall revenue.

Acer Apps

Edwin Leong

Chief Technology Officer and Co-Founder