Case Study: Towne Park unifies sales and marketing across two sectors with Pyxl

Towne Park unifies sales and marketing across 2 sectors with Pyxl

Towne Park, a company providing hospitality and healthcare support services, faced a significant challenge. Their sales and marketing teams were misaligned, operating with separate definitions of a qualified lead and no unified pipeline, which hindered their ability to measure growth across their two distinct sectors. They engaged the services marketing agency Pyxl to address this disconnection and to sharpen their brand positioning for both audiences.

Pyxl implemented a solution that unified sales and marketing on the HubSpot platform with shared pipeline definitions. They also refined Towne Park's brand messaging to resonate across both sectors without fragmentation. This allowed for consistent cross-sector growth reporting and provided the necessary process training to ensure the new model was sustained. As a result, Pyxl successfully aligned Towne Park's commercial teams onto a single system, enabling cohesive measurement and strategic growth.

Towne Park