Case Study: The Sleep Code achieves 162% year-over-year marketing revenue growth with Pyxl

The Sleep Code grows marketing revenue 162% with Pyxl

The Sleep Code, a direct-to-consumer wellness brand, faced challenges with its paid media strategy. Their Google campaigns lacked segmentation, Meta acquisition did not utilize their product catalog, and remarketing treated all audiences the same. They engaged the wellness marketing agency Pyxl to restructure their approach.

Pyxl simplified the Google account into three campaign types and built a new catalog-first acquisition engine on Meta. They also split remarketing into three intent-based segments and tested creative formats to find the most effective ones. This solution drove a 162% increase in marketing revenue year over year and a 95% improvement in cross-channel ROAS for The Sleep Code.

The Sleep Code