Case Study: Simone Perele achieves 52% revenue growth with Pyxl's Shopify product feed optimization

Simone Perele lifts revenue 52% with Pyxl

Pyxl worked with Simone Perele, a French luxury lingerie brand, to address a significant challenge with its Shopify product feed. Roughly half of the brand's catalog was unapproved in Google Merchant Center due to an availability mismatch, which severely limited the reach and efficiency of its paid shopping campaigns.

The solution implemented by Pyxl involved a comprehensive feed remediation to restore product approvals, followed by the strategic scaling of Google campaigns and the launch of a new Pinterest catalog. Pyxl also identified and targeted a previously overlooked male gifter segment. These efforts resulted in a 52% year-over-year increase in Shopify revenue, a 198% increase in Google revenue, and four consecutive months of growth above 40%.

Simone Perele