Case Study: Schermer Pecans boosts sales and ROAS with creative-led paid media from Pyxl

Schermer Pecans boosts Shopify sales 22% with Pyxl

Schermer Pecans, a multi-generational pecan farm, faced the challenge of its brand story being commoditized by reliance on catalog ads for retargeting. They needed to build demand outside of peak gifting seasons and use their genuine provenance to attract new customers, not just retarget existing ones. The vendor Pyxl was engaged to address this.

Pyxl implemented a creative-led paid media strategy, moving budget from catalog ads to brand-quality video and static content that highlighted the farm's story. They ran campaigns across Meta and Google, including purchaser retargeting, Advantage+ prospecting, Performance Max, and Demand Gen. This solution delivered significant results for Schermer Pecans, including an 85% improvement in ROAS and a 22% increase in gross sales year over year for May.

Schermer Pecans