Case Study: RMS Beauty boosts conversion by 21% with Pyxl

RMS Beauty lifts conversion by 21% with Pyxl

Pyxl partnered with RMS Beauty, an original organic color cosmetics line, to address technical challenges with its Shopify store. The site suffered from significant technical debt, including roughly twenty separate product templates and a faulty cart that bypassed the free sample selector, which was quietly capping direct-to-consumer growth.

The solution involved a mobile-first Shopify redesign that consolidated the templates and rebuilt the cart flow. Pyxl then implemented a full-funnel marketing strategy using Google, Facebook, and Instagram ads, alongside SEO and content work. This resulted in a 21% increase in eCommerce conversion rate, a 370% return on ad spend, and a 32% year-over-year revenue increase for RMS Beauty.

RMS Beauty