Case Study: QTS Data Centers achieves stronger revenue performance with Pyxl's unified digital presence

QTS Data Centers boosts revenue goals 115% with Pyxl

The customer, QTS Data Centers, faced a significant marketing challenge in a highly commoditized industry where every competitor used identical language. Their digital presence was fragmented, with their website, social channels, and email program all operating separately and delivering inconsistent messaging. The vendor, Pyxl, was engaged to build a unified marketing system.

Pyxl implemented a cohesive solution by first auditing the competitive landscape to identify overused language. They then developed a single message architecture and used it to rewrite and unify QTS's website, social program, and segmented email program. This rebuilt digital presence was run as one system measured against revenue goals. The results were substantial, with QTS achieving 115% of its revenue target, a 114% increase in email engagement, and 79% growth in its social following.

QTS Data Centers