Case Study: Mercy BioAnalytics scales physician recruitment with Pyxl

Mercy BioAnalytics scales physician outreach in 4 moves with Pyxl

Mercy BioAnalytics, a biotech company, faced a challenge in scaling its physician recruitment for an Early Access Program. Their internal team was unable to manage the high-touch outreach required for the large number of clinicians needed. They engaged Pyxl, a biotech marketing agency, to overcome this limitation.

Pyxl designed a scalable program by first defining the recruitment process and then integrating HubSpot with the company's core systems. This allowed for automated, trackable outreach sequences driven by real-time data, with exceptions routed to a human. The solution enabled Mercy BioAnalytics to run its recruitment program at a much larger scale without needing to expand its team, and provided reporting to evidence future cohort design.

Mercy BioAnalytics