Case Study: Marysia achieves a 45% conversion lift with Pyxl's Shopify migration

Marysia boosts conversion 45% with Pyxl

Marysia, a luxury swimwear label, faced significant eCommerce challenges despite having a beloved website. Their WooCommerce backend was difficult for their lean team to manage, site search was poor, and navigation was not optimized for sales. A specific pain point was that customers could not purchase matching bikini tops and bottoms from a single page. Pyxl was engaged to perform a redesign and platform migration to address these issues.

Pyxl migrated Marysia from WooCommerce to Shopify while preserving the site's premium aesthetic. The solution included rebuilding the navigation around commercial priorities, implementing sitewide autocomplete search, and creating a single-page purchasing component for bikini sets. This strategic overhaul resulted in a measurable 45% increase in the eCommerce conversion rate for the client.

Marysia