Case Study: Fillauer makes thousands of prosthetic components findable with Pyxl

Fillauer makes thousands of prosthetic components findable with Pyxl

Fillauer, a manufacturer and distributor of prosthetic and orthotic components, faced a significant challenge with its website, which was unable to effectively host its vast catalog of thousands of parts. This created a critical findability problem for clinicians, forcing them to rely on slower sales support and printed materials. Pyxl, a medical device marketing agency, was engaged to address this through a website relaunch.

Pyxl's solution involved first modeling the catalog's structure for optimal findability before designing a clinician-centric interface. They rebuilt the website to unify brand and product experience, enabling clinicians to search by clinical need, component family, or compatibility. The new site hands control of the catalog back to Fillauer's internal team for easy maintenance. The president of Fillauer stated they "couldn't be happier with the result," which eliminated the previous reliance on outdated sales materials.

Fillauer