Case Study: Emily McCarthy achieves 15.26x blended ROAS with Pyxl

Emily McCarthy drives 15.26x blended ROAS with Pyxl

Emily McCarthy, a Savannah-based fashion and lifestyle brand, faced the challenge of efficiently converting its devoted audience during a key sales period. Their paid media, email, and SMS channels were operating in competition, risking inefficient ad spend and a noisy customer experience. The agency Pyxl was tasked with integrating these channels to orchestrate a unified campaign for Memorial Day weekend.

Pyxl implemented a coordinated solution across paid media, email, and SMS. They ran Meta and Google as a single acquisition and retention engine, tiered their email list for automated flows, and warmed the audience with pre-sale content. For the sale, all channels followed one promotional calendar. This strategy delivered a 15.26x blended return on ad spend on under $10K in investment, a 28% year-over-year revenue increase, and generated over $220K from email and SMS, with the launch send becoming the highest-revenue single send in the program's history.

Emily McCarthy