Case Study: Cynthia Rowley speeds global ecommerce with Pyxl’s Shopify Plus migration

Cynthia Rowley launches 3 international Shopify Plus storefronts with Pyxl

Pyxl worked with global lifestyle brand Cynthia Rowley, which faced significant challenges with its Magento platform. The backend was a bottleneck that could not support the brand's rapid, five-collections-per-year calendar, and its international audience in Australia and China lacked localized experiences. Furthermore, the brand's major content investment, its seasonal lookbook, had no integrated path to purchase.

The solution implemented by Pyxl was a migration to Shopify Plus, which included building three separate, localized storefronts for the US, Australia, and China. Pyxl also made the lookbook directly shoppable and added pre-order capabilities. The results were a nimble platform that could keep pace with the brand's calendar and fully support its international growth.

Cynthia Rowley