Case Study: Celero Commerce unifies marketing across four brands with Pyxl

Celero Commerce unifies four brands with Pyxl in a phased HubSpot migration

Celero Commerce, a company that grows through acquisition, faced the challenge of managing marketing for its multiple subsidiary brands. Their internal function was inheriting brands faster than it could staff for them, leading to a risk of four half-served brands with disjointed audiences and calendars. They engaged Pyxl to provide a fully outsourced marketing function.

Pyxl implemented a solution by first proving its model with one brand before expanding to manage all four. They consolidated marketing channels onto a single calendar per brand and executed a phased migration of all brands to one HubSpot CRM. This allowed for unified reporting and full-funnel visibility. As a result, Pyxl became the marketing agency for the entire Celero group, with an executive noting the team's professionalism and ability to deliver tailored strategies on schedule.

Celero Commerce