Case Study: APS Payroll achieves one clear message across every touchpoint with Pyxl

APS Payroll unifies every touchpoint in 7 days with Pyxl

APS Payroll, a provider of payroll and HR software, faced a significant challenge with inconsistent brand messaging across its various customer touchpoints. While each individual marketing asset was competent, the company's website, sales materials, and campaign assets all described its offerings slightly differently. This inconsistency was a problem because their B2B customers are committees that carefully compare options, and the mixed messages made APS Payroll appear unfocused. The marketing agency Pyxl was engaged to address this issue.

Pyxl implemented a comprehensive four-step solution. First, they established a single, strategic message for the company. They then overhauled the visual design as a cohesive system and rolled it out consistently across all web, sales, and campaign materials. Finally, they ensured all future content and paid media adhered to the new system. The result was a completely unified brand experience that replaced the previous inconsistency, providing a clear and consistent message to potential customers throughout their buying journey.

APS Payroll