Case Study: Akima unifies 40+ operating companies with Pyxl's brand platform

Akima unifies 40+ operating companies with Pyxl

Akima, a portfolio of over forty government services companies, faced the challenge of unifying its many operating companies under a single parent brand without erasing their individual reputations and existing contracts. The vendor, Pyxl, was engaged to build a brand platform and strategy that could encompass this complex structure.

Pyxl's solution involved creating a flexible brand platform and strategy, followed by developing tailored messaging for each operating company. They delivered a comprehensive visual identity system, brand assets, and a website redesign. This multi-phase engagement evolved into a continuous retainer for ongoing design and marketing support, lasting over three and a half years. The result was a unified brand architecture that successfully brought all forty-plus companies under one platform.

Akima