Case Study: Schnucks achieves higher sales with Pythian’s Google Cloud machine learning solution

Schnucks boosts Own Brands sales and reactivates 1,200 lapsed shoppers with Pythian

Schnucks, a Midwest grocer, sought to capitalize on its customer data to improve marketing and sales but was hindered by unstructured data governance and a lack of in-house predictive analytics capabilities. To address this, they engaged Pythian as their Google Cloud Managed Services provider to launch a proof of concept and build a custom machine learning model.

Pythian organized Schnucks' data and developed a custom ML model on Google Cloud Platform using Vertex AI to deliver personalized product recommendations through the Schnucks Rewards app. This solution successfully reactivated 1,200 lapsed customers, drove higher store visit frequency, and boosted sales, including a 10% increase in center store sales and an additional $5 in Own Brand sales per basket.

Schnucks