Case Study: New York-based Marketing Company accelerates real-time analytics with Pythian and Google BigQuery

New York-based Marketing Company cuts query response times by 92% with Pythian

The customer, a New York-based marketing company, faced major operational bottlenecks from managing a complex mix of legacy databases inherited through acquisitions. This technical debt created data silos, stalled their product roadmap, and prevented real-time insights. They partnered with Pythian to modernize their data architecture and migrate to Google Cloud BigQuery.

Pythian provided 24/7 multi-database support and rapidly executed the migration to Google Cloud. This solution eliminated costly data centers and resolved their technical debt. The results included $1.2M in annual cost savings, a 92% reduction in query response times, and empowered leadership to make real-time, data-driven decisions. Pythian transformed their data into a real-time revenue driver for the marketing firm.