Case Study: AEG Presents achieves increased last-minute ticket sales with Pythian's Enterprise Data Platform

Global Entertainment Company Boosts Last-minute Ticket Revenues With Targeted Customer Offers

AEG Presents, the global entertainment company behind ticket sales for AEG Worldwide, needed a clearer view of customer behavior to target concertgoers with the right offers at the right time. With ticketing, marketing, and financial data spread across multiple systems and formats, the company struggled to identify who was most likely to buy, especially for last-minute seat-filling campaigns.

Pythian implemented its Enterprise Data Platform (EDP) on Microsoft Azure to unify and clean data from sales, marketing, and financial sources, and feed it into tools like Lytics and Azure data warehouse. The result was a real-time, integrated customer intelligence system that enabled more precise audience segmentation and personalized outreach, helping AEG Presents increase last-minute ticket sales and make marketing more efficient.

AEG Presents

Alejandro Arevalo

Director of CRM