Case Study: AEG Worldwide delivers a frictionless fan experience with Pythian

Aeg Worldwide Uses Pythian’s Enterprise Data Platform To Deliver A Frictionless Fan Experience

AEG Worldwide, a leader in live entertainment, needed a better way to connect with fans and turn siloed customer, ticketing, marketing, and venue data into personalized experiences. Working with Pythian, AEG sought a modern data platform to unify information from multiple systems and support more timely, relevant offers while improving the overall fan journey.

Pythian implemented its Enterprise Data Platform (EDP) on Microsoft Azure, integrating millions of rows of data from eight sources into a secure data lake and warehouse environment. With Pythian, AEG gained self-service analytics, richer customer profiles, predictive modeling capabilities, and more effective marketing, while also increasing revenues from ticket and concession purchases.

AEG Worldwide

Richard Battersby

Vice President, Business Intelligence & Digital Analytics